Vision statements are often sort of throw-away paragraphs we put up on our “About Us” page and then don’t think about again. If you actually invest in the time to create a good vision statement, however, you’ll find that it can be really useful for bringing your people together around a shared focal point. It’s the difference between everyone being out for themselves, and everyone trying to hit their targets but recognizing how each target fits together (keep an eye out for an upcoming video on Success Criteria which builds on this!). Crucially, your vision statement shouldn’t talk about what you do on a daily basis, it should tell people why your organization exists (its purpose) and what’s most important to it (its values).
Pre-crisis work- https://bit.ly/3cVHF0U
Defining crisis- https://bit.ly/3eW9yrD
Communication- https://bit.ly/3aNZLAy
Planning- https://bit.ly/3f3xKYY
Strategy- https://bit.ly/2W9QmxR
As leaders of all types of organizations (companies, non-profits, and government agencies) deal with the ongoing challenges of COVID-19, I thought this video series on leading during crisis would be helpful. I actually co-wrote a book on leading during crisis (focused on the education sector, but the research/lessons are cross-sectoral and multi-disciplinary) years ago and, sadly, the coronavirus has made it incredibly relevant again.