Consulting for a Complex World
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Video: Creating Vision Statements That Matter

https://youtu.be/ywA0xNAS8rI

Vision statements are often sort of throw-away paragraphs we put up on our “About Us” page and then don’t think about again. If you actually invest in the time to create a good vision statement, however, you’ll find that it can be really useful for bringing your people together around a shared focal point. It’s the difference between everyone being out for themselves, and everyone trying to hit their targets but recognizing how each target fits together (keep an eye out for an upcoming video on Success Criteria which builds on this!). Crucially, your vision statement shouldn’t talk about what you do on a daily basis, it should tell people why your organization exists (its purpose) and what’s most important to it (its values).